Power of the Pen

Despite the fact that I write marketing copy for a living, I would have to say I am fairly susceptible to the odd advertising campaign or two. Okay, as the Farmer is fond of telling me, I’m an ‘ad man’s dream’. Always have been. A new mascara that increases lash volume by 10, it’s mine; a moisturiser that turns back time, I’ll take it; an email from Citalia about city breaks to Venice, I’m there. I even bought a (very expensive) cream in my mid-teens that promised to increase my bust size (if only I knew then that gaining several pounds in weight does the same thing for free).

It should come as no surprise then that upon receiving a proof of the Kitzbuhel brochure I penned the words for (Crazy about Kitzbuhel), complete with breathtaking photography and striking scarlet branding, that I was instantly captivated – again.

      Arriving in Kitzbühel is like stepping into a 21st century fairytale. World renowned for its winter    sports and hair raising Hahnenkamm downhill ski race, Kitzbühel with its candy coloured Medieval Old Town and magical alpine setting is a beguiling Tyrolean treasure; a place, as locals are keen to tell you, of legends...

As if this wasn’t enough, a few days later Kitzbuhel Tourism asked me to proofread their KitzLux brochure – more than 20 seductive pages featuring the cream of the Kitzbuhel luxury hotel crop. So when the Farmer suggested we book a pre-Easter break somewhere, it was a done deal. How could we resist Kitzbuhel the Legend?

Naturally, I couldn’t. We head off next week to effectively plough the money I’ve just earned from Kitzbuhel back into Kitzbuhel... Gee, they really saw me coming.